To maximize performance,
the captain and crew must
trim the sails!!
We work with organizations to develop creative marketing strategies and execute digital marketing campaigns to increase sales revenue.
Expertise Built On Experience
You know your product or service.
You know your customers and the value you bring.
Let TrimSail Marketing help you communicate your value to drive sales revenue growth.
Strategy Development and
Digital Marketing Transformation
We will work with you to build a strong, actionable, marketing plan based on deep customer insight.
CUSTOMER INSIGHT DEVELOPMENT
Customer Insight Development helps businesses gain a better understanding of their customers and their behaviour. Our services range from customer segmentation to customer journey mapping, marketing research, and more.
With our expertise and experience, we can help you build a strong foundation for customer insight development that will lead to enhanced customer engagement, improved customer experience, and increased sales.
CUSTOMER SEGMENTATION
Customer Segmentation is a powerful tool for businesses to maximize their marketing efforts. It allows businesses to craft targeted messages that are tailored to specific customer demographics and behaviors, resulting in higher customer engagement and improved ROI.
By understanding the needs and preferences of different customer segments, businesses can create more effective campaigns that result in increased sales and greater loyalty. With customer segmentation, businesses can identify their ideal target customers, better understand their needs and preferences, and develop marketing strategies to reach those customers more effectively.
Customer segmentation can help businesses to increase efficiency, reduce costs, boost sales, and improve customer satisfaction.
CUSTOMER JOURNEY MAPPING
Customer Journey Mapping is an essential tool for businesses to gain insight into the customer experience. It is a powerful way to uncover customer needs, identify areas of improvement, and create more effective marketing strategies.
​
This powerful process will allow your businesses to gain invaluable insight into customer behavior and create better marketing strategies for their products and services.
By mapping out your customer's journey, from initial contact to purchase, customer service, and beyond, businesses can ensure that their customers are receiving the best possible experience from start to finish.
Let us create targeted campaigns that meet their customers' needs and ensure customer satisfaction.
​
OMNICHANNEL - DIGITAL STORYTELLING
Digital Brand Storytelling is an innovative approach to marketing that leverages the power of storytelling to create a unique and engaging experience for your customers.
By creating a narrative around your brand, you can attract customers and build loyalty.
With Digital Brand Storytelling, you can use social media, video, blogs, podcasts, and other digital media to share stories that connect with your target audience and inspire them to take action.
From crafting an emotional story to creating a memorable brand identity, we will help you reach a broader audience and build a stronger relationship with your customers.
Lead Generation and Sales Enablement
Let us help you to build your 'tech stack' to execute your digital marketing campaigns
CUSTOMER JOURNEY TOUCHPOINT NURTURING
Customer Journey Touchpoint Nurturing is a great tool for businesses of any size. It allows you to keep in touch with customers at every step of their journey, from initial contact to purchase, and beyond.
With Customer Journey Touchpoint Nurturing, you can identify and nurture leads, build relationships, and boost customer loyalty.
Let us help you to track customer journeys and use automated campaigns to target customers at the right time with the right message. You can also automate follow-up messages, set up triggers, and measure results so you can optimize your touchpoints for maximum impact.
SALES OPPORTUNITY MANAGEMENT
Sales Opportunity Management helps businesses maximize their sales potential. From lead generation to customer onboarding, Sales Opportunity Management enables businesses to streamline their sales processes, identify new sales opportunities, and close more deals faster.
Let us help to take your sales operations to the next level and drive measurable growth.
ACCOUNT BASED MARKETING
Account Based Marketing (ABM) is an advanced marketing strategy that focuses on targeting and engaging key accounts with personalized messages.
It’s an efficient way to reach out to potential customers and build deeper relationships.
With ABM, you can use customer data to create highly personalized campaigns that will generate more leads and sales.
You can also use ABM to strengthen relationships with existing customers, increase customer lifetime value, and drive ROI. ABM is a great way to optimize your marketing efforts and maximize your customer engagement.
MAXIMIZING SALES REVENUE
We specialize in helping small to midsize businesses maximize their sales potential.
We provide personalized solutions and strategies to help increase sales revenue, build customer loyalty, and ensure your business’s long-term success.
We know how to identify and leverage the best opportunities to generate the highest returns.
With our guidance, you will be able to capitalize on new markets, expand into existing markets, and create new sales channels.
Contact us today and let us help you grow your business!
I'm David Whiteside
I have been working with large multinationals and small businesses for over 20 years.
I work with organizations to develop creative marketing strategies and sales execution plans to increase revenue
Previous and Current Clients
Thoughts and Trends
